What Marketing Agencies Do
Marketing agencies help you get more sales by leveraging different marketing tactics to attract your ideal customer.
The services that agencies offer tend to vary a lot, but in general, you can expect to get these services:
Google AdWords
Google AdWords is a great way to capture the attention of potential customers right at the moment when they’re aware that they have a problem. Most people turn to Google to find solutions to their pain points, so running an AdWords campaign that targets those prospects can be highly profitable.
SEO
Getting your articles to rank high in search isn’t just about building “brand awareness” or getting more page views. There’s more to it than that. By getting your content to rank high in search, you’ll be able to capture potential customers at the perfect stage in the buyer’s journey — right when they realize they have a problem and need your solution!
Facebook advertising
Facebook’s targeting features combined with their massive user base makes it a fantastic platform for virtually any business to see a healthy ROI. You can target by gender, education level, income, location, interests, status updates, and even major life events.
Video advertising
YouTube reaches more 18-49 year olds than the top 10 primetime TV shows in the U.S. The massive audience combined with increased engagement that comes with video marketing also makes video ads a great place to see ROI. Video ads can be targeted by demographic, online behavior, location, interest, YouTube channel, and more.
Mobile marketing
Over 50% of mobile searches lead to purchase. When that search is related to a local business, that number is even higher: 78% of local mobile searches result in offline purchases, and search terms indicate high intent to purchase as well. There are a variety of options that agencies have when it comes to mobile advertising, such as mobile YouTube ads, in-app advertising, and campaigns to boost mobile app installs.
How to Choose the Best Digital Marketing Agencies
Source: Search Engine Land
Content marketing
Content marketing is the fuel that built many multi-million dollar businesses. Most companies think creating content is about writing a few blog posts every week and slapping them up on a website. But those who care about sales over vanity metrics realize that it’s more complicated than that. Services that agencies might offer within content marketing include blog post generation, infographic creation, SEO writing, content analysis, and social media promotion.
How to Choose the Best Digital Marketing agencies in Ibadan
At the end of the day, there’s one main factor that determines whether your site gets sales or not: are your visitors taking the action that you want them to take? That means having the right site UX, form design, and other elements to boost your lead generation and conversions. Agency services in this area could include conversion path analysis, CRO goal setting, identification of conversion metrics, and collecting data from website visitors.
Some agencies are more specialized than others, but in general, they offer some variation of the services listed above.
But before you can pick the right digital marketing agency with the right services for your business, you have to ask yourself and your potential agencies a few questions.
