www.gawdo.com is any form of media that uses electronic devices for distribution. This form of media can be created, viewed, modified and distributed via electronic devices. Digital media is commonly used software, video games, videos, websites, social media, and online advertising. Even though digital media is part of our everyday culture, business owners still find themselves uncomfortable with replacing their paper advertising with digital marketing services.
However, with the constant shifts in technology, one cannot deny the influence that digital media has over our way of life. It changes the way we educate, entertain, publish and interact with one another on a daily basis. And, as a result of this influence, digital media pushes the business world out of the industrial age and into the information age. Business plans are being adjusted to fit a digital strategy. We’re no longer writing things with pens on paper, but instead communicating through digital devices.
How is Digital Media Helpful?
We can all see the effects of media in our day to day lives. But, how does this help your business? We’ll discuss three ways. Digital media:
facilitates social interaction,
levels the playing field for small businesses, and
aligns with how consumers shop.
Digital Media Facilitates Social Interaction
The digital age connects people in ways that were never possible before. Because 7 out of 10 Americans are on social media, individuals may maintain friendships across different time zones, regardless of the distance between. 79% share life milestones with their friends and family on social media.
what is digital media
Facebook actually encourages this interaction, boosting words like “congratulations”. This helps provide users with a more engaging feed!
What does this have to do with your business, though?
Special moments share one thing in common: they’re all highly emotional. While all brands may not have a product or service that naturally lends itself to this narrative, all businesses can find a way to create a space for themselves within these special shared moments.
The goal is to have your brand shared with these milestones. This is a good way to slingshot your social media presence, thus boosting brand recognition.
Social Media and Brand Recognition
Some of the motivation can stem from incentives, such as discounts. But, some of your customers may choose to share your brand because it aligns with his or her specific beliefs, allowing them to take a more public stance on values and issues.
digital media for business
Furthermore, when consumers mention a brand in their social media posts about life milestones:
45% want the brand to engage in return by liking or commenting on their content,
45% hope for a discount, and
30% want the brand to share his or her post.
Consumers realize that brands often encourage and share content from their customers, and having your post shared by a brand is an exciting motivation to mention a brand, especially when experiencing a milestone or other significant event.
As social media’s role in our day-to-day life continues to grow, so do the opportunities for businesses to connect to consumers. Whether it’s asking their peers for recommendations, or praising one of their “holy grail” products, this generation has already started the bandwagon for recognizing and sharing the role that their favorite brands play in their lives, including major life milestones.
If your business can assess and tap into the emotions behind your audience’s behavior, you’ll better your chance of connecting and turning your audience into not only lifelong customers but also advocates for your brand.
Digital Media Levels the Playing Field for Small Business
We’ve all seen it happen. A huge company comes into town and wipes out all of the small specialty shops. The only online equivalent to this is Amazon. It’s hard to compete with big-name recognition or millions of marketing dollars spent by larger companies.
Digital media helps small stores, both in physical locations and for online selling sites. Smaller businesses can actually hold a top-ranking position using digital media and marketing tactics.
Who’s to know whether the professional-looking website with provocative pictures and compelling content comes from a three person operation or multi-million dollar company? You could be two blocks away or 2,000 miles away. You may not want it, as a small business owner, but a global customer base is there for the taking, with digital media marketing.
Like we mentioned earlier, social media effectiveness boils down to engagement. This gives the small business owner a leg up on the larger competition. If a business doesn’t actively engage with its customers, it won’t have successful social media marketing.
The use of digital media platforms to promote a brand helps receive feedback from customers. And, when managed correctly using preset metrics, using digital media to promote your business can be an effective and cost-efficient form of advertising.
Digital Media Aligns With How Consumers Shop
The average American spends over 24 hours a week online. Over 1 trillion searches are performed online each year, and over 8 billion Facebook video views occur daily.
Most consumers look for products or services online. Regardless if it’s a friend sharing a life event (and how your brand made it better), the result of a search query, or a promotional video, if customers find your business through any of these, you can thank digital media.
You’ll need an online presence to be relevant to the vast majority of your customers. This is why digital media marketing is essential to business.
